With the clear goal of boosting traffic, you can start putting in the effort to market your new eCommerce store. Once you improve sales using them and ensure a reliable revenue stream, you can start developing more marketing- and sales-oriented campaigns - since you’ll have the budget for these. Many of the following affordable marketing tips are designed primarily to help you boost traffic and spread brand awareness. Which of your pages attract the most traffic? Which ones are the worst performers? What can you do to attract a higher number of visitors? Therefore, start analyzing your visitors instead of focusing on how much you’re spending on your Pay-Per-Click (PPC) campaigns, or how many sales you make in a day. Initially, you need to prioritize spreading brand awareness and boosting your website traffic. While the ultimate goal of any business is to drive sales, you can’t approach your marketing-on-a-budget strategy with this objective. You have plenty of affordable marketing options that won’t break your bank. The good news is that you don’t have to invest almost 12% of your budget in marketing at firs t. While developing a strategic marketing plan a challenge in and of itself, it becomes even more complicated when your business is only starting to grow and has no room in the budget for expensive marketing campaigns. You now have to start attracting audiences and keeping your eCommerce store afloat, and that’s only possible with a well thought-out marketing plan. Although setting up an eCommerce store can be an uphill battle - identifying your niche, collecting all the paperwork for registering your business, setting up a website, etc.
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